Mobile devices currently dominate e-commerce operations in Asia Pacific. There are 46% online sales made on mobile devices, and will reach 69% by 2020 in this dynamic region. Thanks to own multiple electronic devices ranging from the developed markets such as Hong Kong, Japan …, per capita income higher and infrastructure technologies to promote an increase in the use of mobile devices online consumer. Asia Pacific in the near future have full conditions to become a regional leader in e-commerce activities on mobile devices.

Internet penetration rate in Asia Pacific

2016, total revenue of ecommerce market Vietnam reached 1.8 billion US dollars and is expected to reach 2.1 billion US dollars in 2017 (about 45 thousand 440 billion Vietnam dong). With an annual growth rate of 16.5%, this market revenue could reach 4.1 billion US dollars in 2021. However, in Vietnam only 19% of businesses have developed websites to be compatible with mobile platforms (according to polls of eCommerce in 2017 from the Association of Vietnam e-commerce). This figure is too small compared with the market and the growth potential of the sector.

“Now the networks of Vietnam has deployed 43,000 4G base stations (BTS) across the country and according to calculations, the number of this BTS service assurance needs about 95% of the population. 4G networks will play an important role in promoting trade and the activities of internet users on mobile platforms thanks to ultra-fast access speeds and meet the needs anytime, anywhere. Interacting with customers more easily and marketing activities from the ecommerce business and opened a series of new communication channels. While many businesses in VN still slow in adopting IT, dare to use new technologies to the operating model of 4.0 as building the App, website mobile version, use Cloud Computing, … “- he Azhar Bin Adnan – CMC Telecom Marketing Director said.

Mr. Adnan Bin Azhar, Marketing Director CMC Telecom

Speaking Forum Online Marketing – VOMF 2017 in Ho Chi Minh, Mr. Azhar also said that in addition to the forms of traditional marketing such as SMS BrandName, MMS …, social networking, the service based on positioning (Location Based Services) will be the featured marketing trend in the coming period. To develop good communication channels and stability, analyzing customer data quickly and efficiently, E-commerce businesses need an IT infrastructure platform professional. CMC Telecom is currently a unit of telecommunications infrastructure only in Vietnam application service model One – Stop – Shop integrated channels Internet with the traditional value-added service quality such as Cloud Computing, Security Privacy (security Outsourcing Services IBM) to develop comprehensive ICT ecosystem for e-commerce businesses. Known last July,

Reportedly, Online Marketing Forum 2017 (Vietnam Online Marketing Forum – VOMF) is the formal event on online marketing with national scale, this is the second year the event was held in Vietnam. Forum was held on 15.08.2017 in the city. Ho Chi Minh and Hanoi dated 17.08.2017 business community brings together online marketing services as well as organizations, businesses and individuals to use this service.

Source:  http://vnmedia.vn/cong-nghe/201708/kinh-doanh-tren-nen-tang-di-dong-tai-viet-nam-chua-xung-tiem-nang-577566/

The newspaper reported:

http://ictnews.vn/cntt/nuoc-manh-cntt/kinh-doanh-tren-nen-tang-di-dong-tai-viet-nam-chua-xung-tiem-nang-157624.ict

http://motthegioi.vn/khoa-hoc-cong-nghe-c-68/dich-vu-tren-nen-tang-dinh-vi-xu-huong-tiep-thi-noi-bat-69510.html

http://www.tgs.vn/baiviet/Kinh-doanh-online-chua-phat-trien-xung-tam-voi-ha-tang-co-san/4647