According to experts participating Ran, currently marketing online commerce is growing.
The evidence, according to polls of Electronic Commerce Vietnam, in 2016 social networking surpass search engines to become a means of online advertising is now the most used with the corresponding rate is 47 % and 41%. Email continues to be advertising channels more interested in business (36%). Advertising via electronic media and newspapers is quite stable with the corresponding proportion was 34% and 20%.
According to this report, social networking is not only the most used, but also is considered advertising channels equally effective with search engines, 46% of businesses that advertise on social networks effectively while this rate with search engines is 44%.
Survey results on the VECOM also consistent with an independent survey with the participants is, the individual customer online shopping.
Accordingly, up to 67% of customers choose individual websites or mobile apps for shopping after viewing comments, reviews on the Internet, especially social networks. Notably, the second factor affecting the decision to online shopping is still based on the recommendation of friends and relatives (47%), while advertising on electronic media, newspapers and television only third (33%).
However, while 17% of businesses surveyed said not implemented any activities other online advertising.
Also according to the survey of VECOM, sales of the entire online advertising market remains on a strong growth momentum. Besides businesses, large traders are business households and individuals have exploited the advantages of online sales. This component has contributed significantly to the growth of advertising on social networks.
Besides the online ad agency giant dominates the world market such as Google or Facebook, some foreign advertising companies have paid attention to the enormous potential of online advertising market in Vietnam. In particular, a number of leading companies in the field of affiliate marketing (affiliate marketing) and marketing automation (programmatic marketing) were present or had market penetration activities.
Enterprises need to catch up with the industrial revolution 4.0
According to its share of place at the Forum, now the world is in the early stages of the revolution 4.0. This revolution is transforming society and global economy. The enterprises in all industry sectors in the world and Vietnam is facing a unique opportunity to convert or be left behind. Companies that ignore this opportunity can even be removed from the market.
To move forward, businesses need to understand and be willing to change the system existing information technology, changing work culture and customer approach. Enterprise information technology applications quickly will have the opportunity to become a leader, creating new rules and that the remaining firms in the market have to follow her.
In Vietnam, the technological revolution is the fourth time the hot issue is more interested in business.
Share this regard, Mr. Ha Nhu Hai – Deputy Director of CMC Telecom southern branch, said there are five key factors will determine the progress of the industrial revolution times four. That is Broadband, Data Center, Cloud Computing, Big Data and everything connected IoT. Particularly with the speed of global broadband can increase the rate of 20% a year. 1000 Mpbs figure is closer to reality.
Coming to events VOMF 2017, CMC also announced the Cloud Server service under their own research and development. Is the only service that uses 100% SSD in Vietnam, Cloud Server CMC Telecom also applied to 5 layer of security as required by the customer as system against DDOS, system against attacks Flood, Firewall Layer 7, Firewall Layer 3, Layer 4 for each VM and security systems MSS (Managed security Services) from IBM.
“Technology Revolution 4.0 will promote the role and importance of the telecommunications infrastructure business. CMC Telecom capture and prepared potential, services and information technology platform to accompany enterprises digitized era. Trends integrated telecommunications technology cloud computing, software, mobile services not only bring business model new but also support the development for the overall economy, “the representative CMC Telecom share .
